Privacy Policy

1. Introduction

Florida Living Outdoor, LLC (“Florida Living Outdoor,” “FLO,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our websites — including floridalivingoutdoor.com and any subdomains we operate, such as hurricanescreen.floridalivingoutdoor.com (collectively, the “Sites”) — request a quote, schedule a consultation, communicate with us, or otherwise interact with our services.

This Privacy Policy applies to information we collect:

• On the Sites
• In email, text, and other electronic communications between you and us
• Through forms, calendar bookings, and other interactive tools on the Sites
• When you contact us by phone or in person
• During the course of providing our installation, design, and maintenance services

It does not apply to information collected by any third party not controlled by Florida Living Outdoor, including websites you reach through links on our Sites.

By using the Sites or providing your information to us, you agree to the practices described in this Privacy Policy.

2. Who We Are

Florida Living Outdoor, LLC is a Florida limited liability company that designs, installs, and services motorized retractable screens, hurricane-rated screens, pergolas, and other outdoor living systems for residential and commercial customers in Florida.

Florida Living Outdoor is the sole data controller for personal information collected through the Sites and through our services. We do not act as an agent or representative of any other company, including any manufacturer or vendor of the products we install.

3. Information We Collect

3.1 Information You Provide Directly

When you fill out forms on our Sites, request a quote, schedule a consultation, or otherwise communicate with us, we may collect:

• Contact information: first name, last name, email address, phone number
• Location information: mailing address, city, county, ZIP code
• Project information: type of project, opening dimensions, structural details, photos or videos you submit, preferred timing, budget range
• Communication preferences: whether you have consented to receive text messages, emails, or phone calls
• Customer service information: records of inquiries, support requests, and our responses
• Payment information (only if you become a customer): billing address and payment method details, processed through our third-party payment processor. We do not store full credit card numbers on our systems.

3.2 Information Collected Automatically

When you visit the Sites, we and our service providers automatically collect certain information about your device and your interaction with the Sites:

• Device and connection information: IP address, device type, operating system, browser type and version, screen resolution, language preferences
• Usage information: pages viewed, time spent on each page, links clicked, referring website, exit pages, search queries entered on the Sites
• Location information: approximate geographic location derived from your IP address (city or region level, not precise GPS location)
• Cookies and similar technologies: see Section 6 below

3.3 Information from Third Parties

We may receive information about you from:

• Service providers who help us operate the Sites
• Advertising networks if you click on a Florida Living Outdoor advertisement
• Public sources such as public records or social media when you publicly engage with our content
• Referral partners if a previous customer or business partner refers you to us with your consent

3.4 Information We Do Not Collect

We do not knowingly collect:

• Sensitive personal information such as Social Security numbers, government identification numbers, biometric data, or precise geolocation, unless specifically required for a service you have requested (such as a financing application)
• Information from children under the age of 13 (see Section 11)
• Health information
• Information about your religious beliefs, political opinions, or sexual orientation

4. How We Use Your Information

We use the information we collect for the following purposes:

4.1 To Provide Our Services

• Respond to your inquiries and requests for information
• Provide quotes and proposals
• Schedule and confirm consultations and installations
• Manage your project, order, and post-installation service
• Communicate with you about your project status, scheduling, and warranty matters
• Process payments and manage your account

4.2 To Communicate With You

• Send appointment confirmations, reminders, and follow-up messages
• Respond to customer service inquiries
• Send marketing communications about our products, promotions, and services (only with your consent — see Sections 5 and 7)
• Send transactional messages (such as receipts and warranty information)
• Conduct surveys and request feedback after service completion

4.3 To Improve Our Services and the Sites

• Understand how visitors use the Sites
• Diagnose technical problems
• Develop new products and services
• Conduct internal research and analysis
• Train staff using anonymized or aggregated data

4.4 To Protect Our Rights and Comply With Law

• Detect, prevent, and respond to fraud, abuse, or security incidents
• Enforce our terms of service and other agreements
• Comply with legal obligations, court orders, lawful requests from government authorities, and regulatory requirements
• Protect our rights, property, or safety, and the rights, property, or safety of our customers, employees, and the public

4.5 For Business Transfers

In connection with a sale, merger, acquisition, financing, reorganization, bankruptcy, or other transaction involving the transfer of some or all of FLO’s business or assets, we may transfer your information to the acquiring or succeeding entity, subject to the protections of this Privacy Policy.

5. Text Message (SMS) Communications

When you provide your phone number on a Site form or otherwise consent to text messages, you are providing express written consent for FLO to contact you by SMS for the purposes you have agreed to, which may include:

• Transactional messages: appointment confirmations, scheduling, project status updates, post-installation service communications
• Marketing messages (only with your separate, affirmative consent): promotions, special offers, seasonal reminders

Important details about our SMS practices:

• Message frequency varies based on your interactions with FLO and your communication preferences
• Standard message and data rates may apply, charged by your wireless carrier
• You can opt out of marketing SMS at any time by replying STOP to any FLO text message. Transactional messages necessary to deliver services you have requested may continue.
• For help with SMS, reply HELP to any FLO text message or contact us at (386) 463-8494
• Carriers are not liable for delayed or undelivered messages
• We do not sell or share your phone number with third parties for their own marketing purposes

Your consent to receive SMS is not a condition of purchasing any product or service from FLO. You can request a quote, schedule a consultation, or have us complete a project without consenting to marketing SMS.

These practices are designed to comply with the Telephone Consumer Protection Act (TCPA) and applicable Federal Communications Commission rules.

6. Cookies and Similar Technologies

The Sites use cookies and similar tracking technologies to operate, improve, and personalize your experience.

6.1 Types of Cookies We Use

• Strictly necessary cookies: required for the Sites to function (such as session identifiers and form-submission tokens). These cannot be disabled without breaking core Site functionality.
• Performance and analytics cookies: help us understand how visitors interact with the Sites (such as which pages are viewed, how long visitors stay, and where they came from). We use these to improve the Sites.
• Functional cookies: remember your preferences (such as your chosen county or product interest) so you don’t have to re-enter them.
• Advertising and marketing cookies: used to deliver relevant advertisements to you on FLO’s Sites and on third-party websites. These may be set by us or by our advertising partners.

6.2 Specific Tracking Technologies

The Sites currently use:

• Google Analytics (operated by Google LLC) — to measure Site traffic and user behavior. Google Analytics uses cookies to collect information about your use of the Sites, which is then transmitted to and stored by Google. You can learn more about Google’s privacy practices at policies.google.com/privacy and opt out of Google Analytics at tools.google.com/dlpage/gaoptout.
• Meta (Facebook) Pixel (operated by Meta Platforms, Inc.) — to measure ad performance and deliver relevant advertisements on Facebook and Instagram. You can learn more about Meta’s privacy practices at facebook.com/about/privacy.
• GoHighLevel platform analytics — our customer relationship management and marketing platform, which records form submissions, page interactions, and communication preferences.

6.3 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to view what cookies are set on your device, delete cookies, block cookies from specific sites or all sites, and receive notifications when cookies are being set.

Disabling cookies may affect Site functionality. The Sites currently do not respond to “Do Not Track” browser signals, although we honor opt-out requests submitted directly to us at the contact information in Section 13.

7. How We Share Your Information

We do not sell your personal information. We share your information only as described below.

7.1 With Service Providers

We share information with third-party vendors who help us operate our business, under contracts that require them to protect your information and use it only for the purposes we authorize. Categories include:

• Customer relationship management and marketing platforms (such as GoHighLevel)
• Email service providers for transactional and marketing emails
• SMS delivery services for text message communications
• Calendar and scheduling tools for appointment booking
• Payment processors for handling transactions
• Analytics providers for measuring Site performance
• Advertising networks (Google Ads, Meta Ads) for delivering targeted advertisements
• Cloud hosting and storage providers for storing data securely
• Professional advisors including attorneys, accountants, and insurers

7.2 With Business Partners (only with your consent)

If you specifically request that we share your information with a manufacturer, financing company, contractor, or other partner to facilitate your project, we will do so only after obtaining your consent.

7.3 For Legal and Regulatory Compliance

We may disclose information when required by law, court order, subpoena, or governmental investigation, or when we believe disclosure is necessary to:

• Comply with a legal obligation
• Protect and defend our rights or property
• Prevent or investigate possible wrongdoing in connection with the Sites or our services
• Protect the personal safety of our customers, employees, or the public
• Protect against legal liability

7.4 In Connection With Business Transfers

As described in Section 4.5, your information may be transferred in the event of a sale, merger, or other corporate transaction.

7.5 Aggregated and De-Identified Information

We may share aggregated or de-identified information that cannot reasonably be used to identify you for any purpose, including marketing, research, or commercial purposes.

7.6 What We Do Not Do

We do not:

• Sell your personal information to third parties for monetary consideration
• Share your contact information with other home improvement contractors, dealers, or service providers without your consent
• Disclose your information to manufacturers (such as outdoor screen manufacturers we work with) except as necessary to fulfill a specific service you have requested

8. Your Privacy Rights

8.1 General Rights Available to All Visitors

Regardless of where you live, you may:

• Access: request a copy of the personal information we have about you
• Correct: request that we correct inaccurate information
• Delete: request that we delete your personal information, subject to legal exceptions (such as records we are required to retain for tax or warranty purposes)
• Opt out of marketing: unsubscribe from marketing emails (link at the bottom of every marketing email) or text messages (reply STOP)
• Withdraw consent: where we rely on your consent, withdraw it at any time

To exercise these rights, contact us using the information in Section 13.

8.2 Rights for California Residents (CCPA / CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to know what personal information we collect, use, disclose, and sell or share
• Right to delete personal information, subject to legal exceptions
• Right to correct inaccurate personal information
• Right to opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising
• Right to limit use and disclosure of sensitive personal information
• Right to non-discrimination for exercising your rights
• Right to designate an authorized agent to make requests on your behalf

We do not sell personal information for monetary consideration. We may “share” personal information for cross-context behavioral advertising (such as through Meta and Google advertising). To opt out, contact us at [email protected] or use the contact information in Section 13.

8.3 Rights for Residents of Other U.S. States

Residents of Virginia, Colorado, Connecticut, Utah, Texas, Indiana, Tennessee, Montana, Iowa, Delaware, New Jersey, New Hampshire, Kentucky, Maryland, Minnesota, Nebraska, Oregon, Rhode Island, and other states with comprehensive privacy laws have rights similar to those described above, subject to each state’s specific requirements and exemptions. Contact us using the information in Section 13 to exercise your rights.

8.4 Rights for Florida Residents

The Florida Digital Bill of Rights (FDBR) generally applies to companies with more than $1 billion in global annual revenue. Florida Living Outdoor does not meet this threshold, so the FDBR’s specific consumer rights provisions do not apply to us. However, FLO voluntarily extends to all Florida residents the same access, correction, deletion, and opt-out rights described in Section 8.1.

8.5 Rights for Residents of the European Union, United Kingdom, and Switzerland

If you are a resident of the European Economic Area, the United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR) or equivalent law, including the rights of access, rectification, erasure, restriction, portability, objection, and to withdraw consent. We rely on the EU-U.S. Data Privacy Framework, the UK Extension to the EU-U.S. Data Privacy Framework, and the Swiss-U.S. Data Privacy Framework where applicable, or other appropriate safeguards, for international data transfers.

If you have an unresolved concern, you may contact your local data protection authority or, in the United Kingdom, the Information Commissioner’s Office at ico.org.uk.

8.6 How to Submit a Request

To exercise any privacy right, contact us:

• Email: [email protected]
• Mail: Privacy Request, Florida Living Outdoor, 1579 Walsh Street, Oviedo, FL 32765
• Phone: (386) 463-8494

We will verify your identity before fulfilling requests. We will respond within the timeframes required by applicable law (typically 45 days, with possible extensions). We do not charge a fee for reasonable requests, and we do not discriminate against you for exercising your rights.

If we deny your request, we will explain the basis. You have the right to appeal our decision by contacting us at the same address marked “Privacy Appeal.” If we deny your appeal, you may file a complaint with your state Attorney General or applicable regulatory authority.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction. These include encryption of data in transit and at rest where appropriate, access controls limiting employee access to personal information, vendor agreements requiring third parties to protect information, and regular review of our security practices.

No method of transmission over the internet or electronic storage is 100% secure. While we work to protect your information, we cannot guarantee absolute security. If we become aware of a breach of personal information that requires notification under the Florida Information Protection Act (FIPA) or other applicable law, we will notify affected individuals and authorities as required by law.

10. Data Retention

We retain personal information only as long as necessary to:

• Provide services you have requested
• Maintain business records and respond to warranty claims (typically the longer of 7 years or the warranty period of installed products)
• Comply with legal, tax, and accounting obligations
• Resolve disputes and enforce agreements
• Improve our services through research and analytics (using de-identified or aggregated information where possible)

When retention is no longer necessary, we delete or anonymize the information.

11. Children’s Privacy

The Sites and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us using the information in Section 13 and we will take steps to delete it.

For minors between 13 and 18, parental consent may be required for certain transactions involving installation services. We do not knowingly market to minors.

12. Third-Party Websites and Services

The Sites may contain links to third-party websites, services, or applications. This Privacy Policy does not apply to third-party websites or services. We are not responsible for the privacy practices of third parties. We encourage you to read the privacy policy of any third-party site or service you visit.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, you may contact us:

We respond to all privacy-related inquiries within 30 days, and within shorter timeframes where required by applicable law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will:

• Update the “Effective Date” and “Last Updated” date at the top of this policy
• Post the updated policy on the Sites
• Notify you by email or through the Sites at least 30 days before material changes take effect, where practical and required by law

Your continued use of the Sites after the updated policy takes effect constitutes acceptance of the changes. If you do not agree with the updated policy, you should stop using the Sites and request that we delete your information.

We encourage you to review this Privacy Policy periodically to stay informed about our practices.

15. Governing Law

This Privacy Policy is governed by the laws of the State of Florida, without regard to conflict-of-law principles. Disputes arising from this Privacy Policy will be resolved in accordance with our Terms of Service.